Personification is IN.
At least for commercials. The AFLAC duck, Geico Gecko, Joe Camel, the Cheetohs Cheetah, Honey Nut Cheerios Bee, Golden Crisps Bear, Honey Smacks Frog, the Taco Bell Chihuahua, Trix Rabbit, Serta Sheep, Kraft Macaroni's Cheeseasaurus Rex, The Nesquick Bunny, Snuggle Bear, Charlie the Tuna. And who could forget the Tootsie Roll Pops Owl. There are probably a bazillion others, and I'm not exaggerating.
Those are just the ANIMALS. Nevermind the creepiness of Fruit-of-the-Loom Fruit in your underwear or the at-risk-for-assault M&M characters(date rape is so cute when it's chocolate).
At least for commercials. The AFLAC duck, Geico Gecko, Joe Camel, the Cheetohs Cheetah, Honey Nut Cheerios Bee, Golden Crisps Bear, Honey Smacks Frog, the Taco Bell Chihuahua, Trix Rabbit, Serta Sheep, Kraft Macaroni's Cheeseasaurus Rex, The Nesquick Bunny, Snuggle Bear, Charlie the Tuna. And who could forget the Tootsie Roll Pops Owl. There are probably a bazillion others, and I'm not exaggerating.
Those are just the ANIMALS. Nevermind the creepiness of Fruit-of-the-Loom Fruit in your underwear or the at-risk-for-assault M&M characters(date rape is so cute when it's chocolate).
Still. STILL. Nothing seems so eyebrow-raising as the latest Geico pig commercial. Apparently the little British Gecko wasn't cutting it, so now we're to pigs. In this commercial, we have a pig playing with his iPhone(cute) while a woman suggests they fool around.
It has come to this, Dumbericans. This. Where this happens and we chuckle. And then realize what we chuckled at and we take a shower.
I don't really care that GoDaddy's superbowl commercial has an obligatory Danica Patrick appearance and "flips the script" by having a hot blonde frenching a well, with all due respect let's say the guy is unattractive. It's a nasty lil commercial bit of shock jockeying, it's memorable in a "why-would-I-do-business-with-a-company-that's-doing this-without-Danica-Patrick" kinda way. I get it. We're supposed to remember it, think "ewwwwww!" but GoDaddy is in our minds. Howard Stern, thanks for this.
That isn't the intention of the Geico commercial. The main story is the pig's obliviousness, the cute Fruit Ninjas reference at the end; but it's punctuated with a supposed-to-be-clever bit about a woman who apparently wants to have sex with a pig.
Anyway, I remember it, fo sho, and I'll remember that the marketing team at GEICO is a bit disturbed. That's what I'm looking for in my next auto insurance policy - a team of freaks behind it.
Way to hit your target market.
I don't really care that GoDaddy's superbowl commercial has an obligatory Danica Patrick appearance and "flips the script" by having a hot blonde frenching a well, with all due respect let's say the guy is unattractive. It's a nasty lil commercial bit of shock jockeying, it's memorable in a "why-would-I-do-business-with-a-company-that's-doing this-without-Danica-Patrick" kinda way. I get it. We're supposed to remember it, think "ewwwwww!" but GoDaddy is in our minds. Howard Stern, thanks for this.
That isn't the intention of the Geico commercial. The main story is the pig's obliviousness, the cute Fruit Ninjas reference at the end; but it's punctuated with a supposed-to-be-clever bit about a woman who apparently wants to have sex with a pig.
- Were the writers trying to make the woman look desperate? Is a woman hoping to get some from a literal pig somehow entertaining?
- Did the marketing team thing pig sex would be a funny thing to play with conceptually?
- Was a woman trying to get it on with a pig THAT MUCH FUNNIER than a man? Because you know THAT was a conscious decision.
Anyway, I remember it, fo sho, and I'll remember that the marketing team at GEICO is a bit disturbed. That's what I'm looking for in my next auto insurance policy - a team of freaks behind it.
Way to hit your target market.
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